University of Free Knowledge

The School of Commerce & Enterprise · business, money & management

Entrepreneurship & Small Business

From the first paying customer to a firm that survives its founder's enthusiasm.

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HD 62.5 Starting Small: From Idea to First Paying Customer

Find a real problem, test it cheaply, and earn the sale that proves the business.

Enthusiastintro
HD 62.5 The Student Venture: A First Business Before Graduation

Pick something sellable, price it honestly, and run a real enterprise after school.

Syllabus · 4 units · ~8 hours

Unit I — What Will You Sell
Services beat products for a first venture · Matching your skills to your neighbors' needs · Checking what others already charge

Unit II — Costs, Prices, Profit
Fixed and variable costs on one page · Setting a price you can defend · Break-even: how many jobs until it pays

Unit III — Getting Customers
The first ask: friends, family, flyers · Word of mouth and doing good work twice · Keeping promises and keeping appointments

Unit IV — Keeping the Books
A notebook ledger of money in and out · Setting aside money for taxes early · Deciding whether to grow, coast, or close

9–12introNot yet inked—opens Fall 2026.
HD 62.5 The Lemonade Stand: A Very First Business

What to sell, what it costs, and where the extra quarters come from.

Syllabus · 3 units · ~6 hours

Unit I — The Big Idea
What could you sell on your street · What people already want on a hot day · Choosing one thing and doing it well

Unit II — What It Costs
Lemons, sugar, cups: adding up supplies · Borrowing money from a grown-up and paying it back · Why the price must be more than the cost

Unit III — Open for Business
Making a sign people can read across the street · Being friendly and giving the right change · Counting the money box at the end of the day

3–5introNot yet inked—opens Fall 2026.
HG 4027.7 Small-Business Money: Cash Flow, Pricing, and Staying Open

Profit is an opinion; cash is a fact. Managing the money that keeps the doors open.

Syllabus · 4 units · ~18 hours

Unit I — Cash Is Not Profit
The cash-flow statement in plain terms · Timing: why profitable firms still go broke · Building a thirteen-week cash forecast

Unit II — Pricing With a Spine
Cost-plus, value-based, and going-rate pricing · Discounts and what they really cost · Raising prices without losing the room

Unit III — Funding the Firm
Bootstrapping, loans, and outside money · What a bank wants to see before it lends · The true cost of a credit line

Unit IV — Watching the Numbers
Five numbers to check every Monday · Margins by product and by customer · When to hire, when to wait

EnthusiastcoreNot yet inked—opens Fall 2026.
KF 1355 Licenses, LLCs, and Liability: Legal Foundations for Founders

The paperwork that protects you: entities, contracts, and the rules of hiring.

Syllabus · 3 units · ~10 hours

Unit I — Choosing an Entity
Sole proprietorship, partnership, LLC, corporation · Liability: what is actually shielded · Taxes by entity type, in outline

Unit II — Contracts That Hold
Offer, acceptance, consideration · Reading a contract before signing it · When a handshake is enough, and when it never is

Unit III — People and Property
Employee or contractor: the tests that matter · Trademarks, trade secrets, and your name · Insurance: general liability and beyond

EnthusiastcoreNot yet inked—opens Fall 2026.
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