The School of Commerce & Enterprise · business, money & management
E-Commerce
Catalogs, carts, checkout, and the quiet logistics behind the buy button.
Platform, product pages, payments, and shipping — a working shop by the final unit.
Syllabus · 4 units · ~14 hours
Unit I — The Storefront
Choosing a platform: hosted versus self-run · Domain, theme, and the pages every store needs · Product photography with what you own
Unit II — The Catalog
Product titles and descriptions that inform · Pricing, variants, and inventory counts · Shipping rates: flat, tiered, calculated
Unit III — Checkout and Money
Payment processors and their fees · Taxes at checkout · Order confirmation and the first fulfillment
Unit IV — Opening Day
A soft launch to friendly buyers · The first ten orders, watched closely · What to fix in week two
Amazon, Etsy, and eBay — borrowed traffic, listing craft, and the fees that come with it.
Syllabus · 3 units · ~12 hours
Unit I — Choosing the Venue
Marketplace fit by product type · Fee structures, compared · Your own store versus their traffic
Unit II — The Listing
Titles, keywords, and search placement · Images that meet the spec and still sell · Reviews: earning them and answering them
Unit III — Operating There
Fulfillment options: in-house or theirs · Account health, suspensions, and appeals · When to graduate to your own store
Where shoppers stall, what a visit is worth, and which changes actually moved the number.
Syllabus · 3 units · ~12 hours
Unit I — Instrumenting the Store
The funnel: visit, cart, checkout, order · Setting up analytics without drowning in it · Conversion rate, average order value, revenue per visit
Unit II — Finding the Leaks
Cart abandonment: the measured causes · Page speed and its cost in orders · What session recordings can and cannot tell you
Unit III — Testing
A/B tests: one change at a time · Sample size: when the test is actually done · Keeping a log of what worked
Picking, packing, carriers, and the return label — the physical half of the digital store.
Syllabus · 3 units · ~10 hours
Unit I — From Order to Box
Pick, pack, and the packing slip · Packaging: protection versus cost · Printing labels and choosing carriers
Unit II — Shipping Economics
Zones, weight breaks, and dimensional weight · Free shipping: who actually pays for it · Tracking and the delivery promise
Unit III — Returns
A returns policy customers can find · Processing returns without losing the customer · Third-party logistics: when to hand it off
Cards, chargebacks, and the security basics that keep a small store credible.
Syllabus · 3 units · ~10 hours
Unit I — How Online Payment Works
The card transaction, traced end to end · Processors, gateways, and their cuts · Wallets and buy-now-pay-later, briefly
Unit II — Fraud and Chargebacks
Common fraud patterns against small stores · Chargebacks: the process and the prevention · Verification tools and when they cost sales
Unit III — Earning Trust
Privacy policies and data kept minimal · Securing the store: certificates, updates, passwords · Trust signals: contact, returns, reviews