University of Free Knowledge
PN 4781 · fol. 1

What Makes It News

Newsworthiness is a weighing of six values — impact, timeliness, proximity, prominence, conflict, and novelty — and the more of them a fact carries, the stronger its claim on the reader's limited attention. · 10 min

Thousands of things happened in your town yesterday. A newspaper prints perhaps thirty of them. Someone decided, thirty times, that this fact deserved a stranger's attention and that one did not. The decision is called news judgment, and it is not a mood — it is a weighing. Editors weigh every candidate fact against six values, and the more of them a fact carries, the harder it is to leave out. This folio teaches you the six, and how to weigh with them.

Guess before you learn

Two stories compete for the front page of a Milford paper. One: a chemical spill closes Milford's high school for a week. Two: a movie star is photographed at an airport two thousand miles away. Which runs first?

THE DEPTH DIAL — the same idea, younger or deeper
9–12

9–12

Treat the six as weights on one scale rather than boxes to tick. They trade off: prominence can carry a weak story (a senator's fender-bender) while impact goes unreported when it moves slowly (a rising asthma rate). Proximity is measured from the audience, so the same fire is a lead story in one city and a brief in another. And every value is relative to attention already spent — the third snowstorm of the month arrives with its novelty discounted.

Two consequences follow. First, news judgment can be argued about rationally: name the values, weigh them aloud, and disagreement becomes specific. Second, the values reward the sudden over the gradual — a bias every serious newsroom knows about itself and works to correct.

news values

The six tests a fact must face: impact, timeliness, proximity, prominence, conflict, novelty. The more it carries, the stronger its claim on the page.

Why is this true?

Why is the same event front-page news in one city and a one-paragraph brief in another?

Because proximity is measured from the audience. Newsworthiness is a relation between a fact and a particular readership, not a property of the event alone — distance drains proximity and impact while the event itself is unchanged.

VALUETHE QUESTION IT ASKSImpactHow many lives change, and how much?TimelinessDid it just happen — or is it about to?ProximityIs it near our readers?ProminenceDo readers already know this name?ConflictAre sides in open struggle?NoveltyIs it a departure from the expected?
PLATE I The six values — an editor's scale, one question per weight.
Retrieval Gate — answer before you continue 0 / 4

1.A rezoning vote tonight will decide whether 300 apartments rise in your paper's town. Which values does the story most clearly carry?

2.Match each fact to the value it most clearly carries.

A verdict announced an hour ago
A factory closing that ends 900 jobs
The mayor's name on the indictment
Two agencies blaming each other in public

3.The school board votes tonight to close the oldest school in the paper's own town, and parents are packing the room to fight it. Counting impact, timeliness, proximity, and conflict once each where they clearly apply, how many of the six values does the story carry?

4.In one sentence: why does a burst water main on your street outrank a larger one across the country?

The values also collide, and the collisions are where judgment lives. Novelty tempts hardest: the strange story is easy to notice and easy to overrate. The old test — a dog biting a man is not news; a man biting a dog is — holds as far as it goes, but a thousand dog bites a year in one city is impact wearing a dull coat. Slow, large stories lose to sudden, small ones on every value except the one that matters most. A reporter who knows the six values also knows when to argue against them.

School closes tomorrow (local)4 of 6Governor visits Friday (local)3 of 6Local couple wins the lottery2 of 6Celebrity divorce, far away1 of 6Routine council approvals0 of 6
PLATE II Five candidate stories weighed for one town's paper — the count is the argument.

Ink That Thinks — guess first; the answer draws itself.
Tomorrow's front page has room for one lead. Drag these five stories into order, most newsworthy first, for the readers of a Milford paper.

  1. Water main break closes Milford's only high school tomorrow
  2. Governor comes to Milford Friday to announce 400 new jobs
  3. Milford couple wins $50,000 in the state lottery
  4. Film star with no local tie divorces, two states away
  5. City council meeting ends in routine approvals
Reorder, then commit.
PLATE III Five stories, one front page — the weighing, in your own hand.
Retrieval Gate — answer before you continue 0 / 4

1."Dog bites man" is not news; "man bites dog" is. Which value is that old saying about?

2.Order these versions of the same fire story from strongest to weakest claim on a Milford front page.

  1. Fire displaces 40 Milford families tonight
  2. Fire displaces 40 families in the next county
  3. Fire displaces one family, no injuries, far upstate

3.From memory: name the six news values.

4.A rising asthma rate has quietly doubled in ten years. Why do the news values tend to bury this story, and what does a reporter do about it?

You now own the scale. Six values, weighed from the reader's chair, argued aloud when they collide. The next folio takes the fact that survives the weighing and asks the harder question: what, exactly, are you trying to find out? That question — narrow, answerable, specific — is where reporting begins.

Practice — new ink and old, interleaved

1.Your readers are in Dover. Which story carries proximity?

2.The senator your readers elected is indicted this morning, in your city, in an open feud between two agencies, over contracts that shaped the local budget. Counting impact, timeliness, proximity, prominence, and conflict once each where they clearly apply — and leaving novelty aside — how many values does the story carry?

3.Order by strength of timeliness alone, strongest first.

  1. A verdict read ten minutes ago
  2. A report released yesterday
  3. A trend measured over a decade

4.Without looking back: what does it mean that newsworthiness is a relation, not a property?

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